Interning in New York City for a record label and management group this summer has been such a valuable experience so far. After studying Music Business Management at Berklee for a while, it’s great to be able to take the curriculum and finally use it in real-life situations. This summer I’m an intern at the record label and artist management group United For Opportunity / Invasion Group.
During my time so far, I’ve sat in on the meetings, worked on social media for the artists, posted tour dates across multiple platforms, and checked out artist that have reached out to possibly be signed. With each task, I get a glimpse into the process of managing and marketing artists, especially the work done in the indie genre using all of the technology available.
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To state that living in New York City this summer is an eye opening experience would be an understatement. Having only been to New York for one brief occurrence before venturing here at the end of May, I had no expectations.
I anticipated my experience with New York to be positive, but I did not predict falling in love with the city. The culture, people, and overall variety the metropolis offers are enthusiastically electrifying. Part of my love for New York comes from my sincere interest in my internship with Tommy Boy Entertainment, a record label that gained notable recognition in the 1990s with the New York hip hop scene from legends such as Afrika Bambaataa, Queen Latifah, House of Pain, De La Soul, and Naughty By Nature. Every morning, I wake up eager to jumpstart my day and begin my duties as an amateur A&R and mix/mastering engineer for the record label.
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“Gyaan:” Sanskrit word, roughly translated as “knowledge.” Used colloquially for “Street-Smarts.”
Shilpa Ananth, Berklee Alumna ’13
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Musician/songwriter John Mayer stopped by Berklee on June 16, 2017, to workshop songs from six students in front of a 500-strong crowd. One of those songwriting students, Eva Cassel, shares her experience below.
By Eva Cassel B.M. ’17
Throughout my 21 years of life I have held on to my father’s philosophy: “The most terrifying experiences are the most rewarding.” This certainly held true when I played an original song of mine called “Pretty Girl” in the spotlight, 500 shadowy faces looking back at me, and the one and only John Mayer casually perched to my right.
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Estoy enormemente agradecido a Berklee College of Music por haberme ofrecido la oportunidad de participar en el programa de verano “Summer Study Abroad” en el perfil de Film Scoring.
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